Chuck Bludsworth
Production Design
Gillette
Dir. Roenberg
Designer: Chuck Bludsworth
Prod. Co. Sandwick
We created the industrial structure that represented the top of the Jumbotron. The RV roof was also a set in this Daytona 500 spot.
The first level of the Industrial structure.
A close view of the “Brain Box.”
The box had interactive LED lighting and spark squibs.
The upper decking was built from warehouse shelving, bolted to a welded frame.
An overview of the completed structure.